In 1963, Kodak changed the game with their Instamatic cameras — finally, you didn’t need to struggle with loading film! Just pop in a special cartridge, and you were ready to shoot. Thanks to this simplicity, Instamatics became incredibly popular: over 50 million cameras were sold between 1963 and 1970!
Later, in 1982, Kodak took another step toward making photography even more user-friendly — they introduced the Kodak Disc system. The film came in a flat round cassette with 15 tiny frames (just 11×8 mm), arranged in a circle. After each photo, the disc rotated automatically.
Although it looked futuristic, the small image size meant the prints weren’t great quality — so the format didn’t really take off. But it was all part of Kodak’s big idea: to make photography easy, quick, and available to everyone.
